I began this project by researching beer brands from different

decades to understand how design styles and packaging

evolved over time. This informed the concept for Century Beer,

where each lager represents a specific decade through its visual

identity and flavour. Using era-specific design cues—such as Art

Deco influences for the 1920s, bold retro forms for the 1970s, and

futuristic typography for the Y2K era—each label feels distinct

yet recognizable. Consistent branding elements tie the designs

together, creating a cohesive system that appeals to a wide

audience while clearly communicating the brand’s concept

through time.