To capture this fashion brand's blend of modern and vintage aesthetics, I designed a logo featuring an early-internet globe graphic to evoke the techno-utopian optimism of the Y2K era. Bold, maximalist typography grounds the design in the present, while a muted color palette adds sophisticated timelessness. These core elements are seamlessly extended across business cards, envelopes, and letterheads to build a cohesive, highly recognizable brand identity.